‘Good at what it is supposed to do’

Erika Csikesz
sales director
TV2 Csoport

Erika Csikesz, sales director of TV2 Group told that the Ammerländer slogan ‘Good at what it is supposed to do’ was the driving force behind the whole non-standard concept. They have developed a special sponsorship scheme and channel mix that supports the business and communication objectives of the Ammerländer brand.

With the channels and programmes involved, TV2 Group focuses on the brand’s main target group, 18-59 year old women viewers. In 2020 20.4-percent of this target group have been viewers of the TV2, Mozi+, Prime and SuperTV2 channels (if the whole day is considered).

Emőke Rideg
managing director
Ammerland Hungary

Emőke Rideg, managing director of Ammerland Hungary told that their media strategy focuses on non-standard solutions.

Péter Gálik
creative director
IdeaTime

Péter Gálik, creative director of IdeaTime explained that Ammerländer commercials tell funny stories built around the brand’s slogan, for instance the company tied them to last year’s cooking programme ‘Chef of Chefs’, with the cheese brand saying that it ‘can’t cook’, but is good at what it is supposed to do.

This year’s messages with film sponsorship by the cheese brand were ‘it can’t act’ and ‘it can’t direct’. Ms Rideg added that they can fine-tune the campaign by selecting the sponsored movies themselves. Ammerländer’s message remains the same: ‘Good at what it is supposed to do.’ (x)