Nestlé Picks WPP Openmind As Its Sole Media Agency In Europe

By: Trademagazin editor Date: 2023. 09. 20. 09:39

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Nestlé said it has picked WPP Openmind to be its sole media agency in Europe, as the world’s biggest packaged food maker seeks to target consumers more efficiently amid a cost-of-living crisis that is changing shopping habits.

Scoring Nestlé’s agency business is a major win for WPP Openmind at a time when global ad spending is falling. WPP, the world’s top advertising group, in August downgraded its full-year growth forecast due to lower spending by technology companies.

“The result (of the contract) will be better decision-making and media planning to allow campaigns to build brands and win consumer attention at scale,” a Nestlé spokesperson said in a statement.

WPP Openmind will coordinate Nestle’s marketing communications – from space buying and planning to campaign activation – for its more than 2,000 brands including Kit Kat and Nescafe.

Nestlé declined to comment on how much it spends on advertising in Europe.

ESM