The virtual world and the climate crisis are shaping this year’s main creative trends in branding

By: Trademagazin Date: 2022. 04. 11. 10:45

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Brands have a decisive impact on trade, culture and communities, which is why it is important to predict in which direction which major topics can influence their appearance. The dentsu 2022 report was compiled by the global agency network’s strategy and future research staff from DentsuMB, Isobar, 360i and other dentsu agencies from around the world.