Mastercard has launched the world’s largest digital Mexican wave

By: Trademagazin editor Date: 2020. 08. 28. 11:04

Through social media, Mastercard has launched a digital Mexican wave called Priceless Wave, joined by football fans, athletes and other celebrities, which has reached 1 billion viewers.

The #PricelessWave challenge, launched by the payment technology company on the occasion of the UEFA Champions League final, could even be a Guinness record, now being examined by the Guinness World Record. So far, 575,689 people have shared the video at TikTok, including football legends like Fernando Torres and Marcel Desailly, who have been joined by a number of celebrities including Olly Murs, Sam Thompson and Pixie Lott. European TikTok megastars were not left out of the challenge either, so Harriet Freestyle, Venessa Bauer and Lia Lewis also showed what they can get out of themselves.