Two-thirds of customers have been involved in quality problems

According to Vatera’s recent survey, positive experiences of the past and evaluations on the sellers and shops boost customer confidence the most:

• During the traditional and online shopping, two-thirds of customers have ever experienced some kind of quality problem
• The most common complaint about online products is that the quality of the product received is less than anticipated
• Most people buy the producty, where they can find evaluations and where they have had positive experiences and where they can get a refund in case of a problem.