Lidl was the special grocery retailer partner of Veganuár™ 2025

By: Trademagazin editor Date: 2025. 02. 20. 15:34

Lidl Magyarország has joined the Veganuár™ 2025 initiative, which encourages people to try a plant-based diet.

This article is available for reading in Trade magazin 2025/2-3

With sustainability and health-conscious nutrition among its key objectives, the discounter chain wishes to make vegan diet more accessible to shoppers, e.g. with special offers. Lidl’s Vemondo range currently includes over 60 permanent and seasonal vegan and vegetarian products. Judit Tőzsér, Lidl’s head of company communication told: Veganuár™ is a good incentive to try and increase the proportion of plant-based foods in our diets. //