Trademark is the best indicator for being Hungarian-made

According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian origin of products. In the same study only 34.8 percent answered Hungarian-sounding brand names to the same question. One third of consumers purchased more Hungarian-made products during the pandemic. It was a new positive trend that the proportion of these consumers was the highest, 43.8 percent in the 18-29 year age group.

Read the rest of this article in Trademagazin 2021/5.