Lidl and Aldi second only to Tesco for UK market share
Discount supermarkets Lidl and Aldi are currently second only to Tesco for UK market share, with a combined share of 16.1%, according to the latest Kantar data.
Lidl and Aldi have gained 1.8% of British grocery sales over the four-week period ending 7 August period, representing a £2.3 billion annual shift in spending towards the discounters. As the UK’s largest supermarket, Tesco currently has 26.9% of the UK market share. The next largest, Sainsbury’s, has 14.8% of the sector, which places the discounters’ combined efforts firmly in the second spot. The focus on discounters has come in the wake of changing consumer behaviour, as customers are shopping around more to find the best value products in the face of rocketing inflation and energy bills.
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