Tesco launches match-and-mix deal to save plastic
Tesco has ditched the wrapping on its own-brand juice cartons, water bottles and fizzy drinks in a bid to achieve its sustainability goal of saving 45 million pieces of plastic a year. Instead, the Big 4 grocer has started an initiative which allows shoppers to buy the same number of single drinks – mixing and matching them – but still pay the same price as a plastic-wrapped multipack.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/07/supermarket-gc9621bae5_1920.jpg)
Similarly, M&S has engaged in efforts to reduce plastic with its new widely recyclable vine tomato packaging with 95% less plastic, as it looks to remove eight million units of plastic by the end of 2022
Specifically, cans of fizzy drinks which were originally £1 for a multipack of four, can be bought individually for 50p or mixed and matched set of four cans without excess plastic for £1.
The move is set to save around 12 million pieces of plastic, and a further 33 million is estimated to save when more plastic is removed in autumn.
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