Tesco launches match-and-mix deal to save plastic

By: Gáspár Kinga Date: 2022. 07. 25. 08:32

Tesco has ditched the wrapping on its own-brand juice cartons, water bottles and fizzy drinks in a bid to achieve its sustainability goal of saving 45 million pieces of plastic a year. Instead, the Big 4 grocer has started an initiative which allows shoppers to buy the same number of single drinks – mixing and matching them – but still pay the same price as a plastic-wrapped multipack.

Similarly, M&S has engaged in efforts to reduce plastic with its new widely recyclable vine tomato packaging with 95% less plastic, as it looks to remove eight million units of plastic by the end of 2022

Specifically, cans of fizzy drinks which were originally £1 for a multipack of four, can be bought individually for 50p or mixed and matched set of four cans without excess plastic for £1.

The move is set to save around 12 million pieces of plastic, and a further 33 million is estimated to save when more plastic is removed in autumn.

Grocery Gazette