St. Hubertus’ new campaign conveys the magic of nature

By: Trademagazin Date: 2024. 12. 02. 11:45

St. Hubertus is drawing attention to the power of the wilderness with a series of interviews called “Friends of Nature” and providing a glimpse into the stunning beauty of our environment this November. The beverage brand’s campaign features three inspiring personalities: a hunter, an angler and a nature photographer. We can get to know characters in the videos who are closely connected to the wilderness and are able to convey its magic in an authentic, captivating style. The aim of the campaign is to show how we can live in harmony with nature and how we can become its protectors.

Three life paths, three passions – connected to nature

The heart of the St. Hubertus Friends of Nature campaign is the three-part interview series, the first episode of which features Zsolt Stork, an experienced hunter and, incidentally, the national gastronomic manager of Zwack Unicum Nyrt.: he introduces reporter Gergely Csitári to the fascinating world of the forests of Mihálygergei during the deer roaring season. The captivating natural phenomenon also evokes the namesake of the beverage brand, the patron saint of hunters and foresters, Saint Hubertus.

In the continuation of the three-part series, we can get to know Balázs Erdélyi, aka Pupa, the nature conservationist and fishing influencer, and in the final episode, we get a taste of nature’s fleeting but eternal moments through Csaba Daróczi, the Arany Daru award-winning nature photographer, which also encourages us to pay closer attention to the beauties of the world around us.

These authentic figures shed light on treasures surrounding us, such as the world of our forests and waters, and last but not least, the importance of nature conservation.