From producer to consumer: This is how Supp.li works

Zsolt Balog
managing director
Supp.li

Digitalised distributor for growers Suppl.li has been working with Kifli.hu since the online grocery retailer’s market entry. Supp.li’s main target groups are retail chains, restaurants and hotels. Managing director Zsolt Balog told our magazine: the start-up functions as a kind of market entry agency for producers and a purchasing aggregation partner for Kifli.hu.

For Supp.li there is no quantity limit, only a quality limit: if a farmer only has 50 chickens to sell but they are good quality, the company will take it to three restaurants. Mr Balog added that their strategy is to put the products on store shelves as soon as possible. The company has a 350m² warehouse and soon Supp.li will build depots for farmers around the country. (x)