Mastercard and the International Ski Association work on the sustainability of winter sports

With the help of a payment technology firm, Kitzbühel, home to the Hahnenkamm competition, will be completely cash-free, and experts say that in the next five years, many ski paradises will follow the Austrian city.

Mastercard today announced that the city of Kitzbühel will be completely cash-free for this year’s Hahnenkamm competition, and visitors will be able to experience many technological innovations. Mastercard and LAKS Pay will issue a hybrid prepaid card that cardholders will be able to use not only for payment, but also on ski slopes, ski lifts, public transportation and even in hotels.