Aldi Süd supports nutrition education with new organic promotion

The discount chain announced that between 30 September and 19 October, it will earmark a certain amount of money for each organic fruit or vegetable purchased to support the GemüseAckerdemie programme. This educational programme is an initiative of the social enterprise Acker, whose main partner is Aldi Süd. The campaign aims to increase the appreciation of nature and food and to contribute to the development of children’s nutritional knowledge in Germany.

Aldi Süd is planning comprehensive marketing activities to promote the campaign through in-store advertising, flyers, social media, radio and newspaper ads.

Aldi Süd, which considers itself the second largest organic retailer and the largest organic fruit and vegetable distributor in Germany, sees a steady increase in demand for organic products. Organic cucumbers and organic lemons top the list of the most popular organic produces.

With this campaign, Aldi Süd not only aims to support nutrition education, but also to expand its organic range, thus contributing to the promotion of a more conscious and sustainable lifestyle.