Szerencsejáték Zrt. has taken its strategic cooperation with the Self-Regulatory Advertising Board to a new level

By: Trademagazin editor Date: 2020. 05. 27. 11:18

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The Szerencsejáték Zrt. and the Self-Regulatory Advertising Board (ÖRT) signed a cooperation agreement, in which they strengthened the cooperation of the last ten years, and at the same time raised and expanded the cooperation in the field of ethical and responsible marketing activities.

The national lottery company has its own code of law that is stricter than the current Hungarian legal and advertising ethics rules, and it has entrusted the monitoring of its compliance to an independent organization, the ÖRT, in the framework of the extended cooperation.