Nielsen: the personal relationships are increasingly being replaced by electronic tools

Nielsen’s recently released study titled “The battle for viewers all around the world where TV is available everywhere” describes the rapid development of digital technology and what the consumers mostly like to watch in our time, when they have access to contents anytime and anywhere.

The digital revolution is happening in our country as well, but less rapidly than the global average -while in the sixty countries studied by Nielsen, for example, 69 percent of the respodents think that personal relationships are increasingly being replaced by electronic means, in Hungary this ratio is 51 percent. Every second Hungarian (49 percent), enjoys the freedom to be in contact with someone anywhere, anytime digitally. The world average is 76 percent. (Nielsen)