PICK’s spring campaign invites you to go outdoors

By: Trademagazin Date: 2024. 04. 17. 11:21

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In 2023, everyone got to know the concept of the word taste. The characteristic taste of PICK Winter Salami is able to evoke pleasant moments for us very intensely, we call them taste memories. The scenes of PICK’s 2023 image film featured such great moments of the past, collectively yet personally experienced, such as the legendary Queen concert in ’86, Bertalan Farkas’ unforgettable space travel, cheering together at major sporting events, or the famous ’99 total eclipse where PICK salamis were always with us. However, in addition to recalling the memories of the past, it is also important to experience memorable moments in the present that will be the memories of the future. And there is no better place for this than nature.

The goal of the PICK brand is to encourage people, young people, to get out of the four walls, behind the computers, and collect as many experiences as possible outdoors. And the backpacks can’t miss the quality travel essentials, the PICK salami sandwich, which is why the invitation to the outdoors is an excellent platform for the brand.

In the spring campaign, the scene from last year’s already mentioned image film Solar Eclipse was continued, paralleled with the present: although many things change over the years, the moments lived together are still priceless, and the experience of PICK salamis and time spent outdoors is timeless.