PICK’s spring campaign invites you to go outdoors

In 2023, everyone got to know the concept of the word taste. The characteristic taste of PICK Winter Salami is able to evoke pleasant moments for us very intensely, we call them taste memories. The scenes of PICK’s 2023 image film featured such great moments of the past, collectively yet personally experienced, such as the legendary Queen concert in ’86, Bertalan Farkas’ unforgettable space travel, cheering together at major sporting events, or the famous ’99 total eclipse where PICK salamis were always with us. However, in addition to recalling the memories of the past, it is also important to experience memorable moments in the present that will be the memories of the future. And there is no better place for this than nature.