The CEO of SPAR admitted: even she began to opt for the cheaper products

By: Trademagazin Date: 2022. 11. 01. 13:11

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Gabriella Heiszler, head of SPAR, recently gave an interview to Forbes. During the conversation, he revealed that he feels it is right to shop at SPAR 99 percent of the time, but at the same time, he also makes a regular visit to the competitor.

Heiszler Gabriella

“I know our own statistics, I know exactly how much the price goes up. But when I see the bill when I’m shopping, I just look like, ‘Oh my God!’ And I also notice myself, what we also experience with customers: at some level, everyone starts to buy less, we buy cheaper and cheaper products”

– he admitted with unvarnished honesty.

It does not hide the well-known trend that more and more own-brand products are being sold:

“This is the only segment where we sell more products in terms of volume: the volume increased by 4-5 percentage points year-on-year, while the volume of the total turnover is decreasing. In addition to the fact that consumers have already started to buy down, it also appeared that they carry certain products much less. A good example is that when they start saving, they turn to cheap carbohydrates. Even though pasta is more expensive, it is still cheaper to feed a family with pasta than with meat or vegetables. We also see a change in the turnover of bakery goods, bread has become a better seller : a kilo of bread is cheaper than a kilo of muffins or other baked goods”

– says to Forbes.