SPAR opened an automatic store for Generation Z: both real and virtual

By: Trademagazin Date: 2023. 11. 28. 12:05

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A SPAR automatic store based on artificial intelligence, without cashiers and salespeople, operated for two days in Budapest, at Europe’s largest Sneakerness festival. The service, intended primarily for members of the Z generation, worked in test mode, but the mobile “Satellit Store S” concept will later appear throughout the country at a special event or festival.

“Our company constantly strives to be able to address all of its customer groups: in the case of Generation Z, digital technology, contactless payment, and the creation of easy and comfortable navigation in the virtual space make this possible. In order to develop the innovation required for the new product, and then to put it into practice and apply it, we created our own project team, the members of which were selected from the Generation Z colleagues of our store chain, from the purchasing, sales and marketing department. Their primary mission was to develop a strategy, thanks to which we address the members of the young age group, who are at home in the digital space and the world of artificial intelligence, and bring SPAR closer to them as a brand and as a shopping place.”

– said Márk Maczelka, head of communications at SPAR Hungary.