“Several Sole-Mizo products are brand icons”
According to Beáta Harcsa, strategy and marketing director of Bonafarm Zrt., the Mizo brand is famous about being an innovative force in the dairy industry.
Sole-Mizo Zrt. is a member of the Bonafarm Group, and the company processes 400 million litres of Hungarian milk annually. “Several Mizo products serve as brand icons. Consumer surveys revealed that Mizo is ranked 3rd on the TOP 20 most chosen brands list. We are market leaders in the UHT milk and flavoured milk drink categories” – informed the strategy and marketing director.
Last year Sole-Mizo Zrt.’s net sales revenue was more than HUF 89bn, from which 30% was export sales. “For Sole-Mizo it is essential to manufacture quality products, using safe Hungarian ingredients. This fact is exactly what the Hungarian Product trademark calls attention to. We already have 130 products that bear the trademark” – told Beáta Harcsa. //
Related news
Mizo Immun+ strawberry-banana fruit yogurt
New limited edition Mizo Immun+ strawberry-banana fruit yogurt in 125g…
Read more >Mizo banana-chocolate flavoured milk
Mizo’s new limited edition banana-chocolate flavoured milk in 450ml size.…
Read more >Mizo Túró Rudi cottage cheese dessert in banana flavour
New limited edition Mizo Túró Rudi cottage cheese dessert, made…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >