“Several Sole-Mizo products are brand icons”

According to Beáta Harcsa, strategy and marketing director of Bonafarm Zrt., the Mizo brand is famous about being an innovative force in the dairy industry.

Beáta Harcsa
strategy and
marketing director
Bonafarm

Sole-Mizo Zrt. is a member of the Bonafarm Group, and the company processes 400 million litres of Hungarian milk annually. “Several Mizo products serve as brand icons. Consumer surveys revealed that Mizo is ranked 3rd on the TOP 20 most chosen brands list. We are market leaders in the UHT milk and flavoured milk drink categories” – informed the strategy and marketing director.

Last year Sole-Mizo Zrt.’s net sales revenue was more than HUF 89bn, from which 30% was export sales. “For Sole-Mizo it is essential to manufacture quality products, using safe Hungarian ingredients. This fact is exactly what the Hungarian Product trademark calls attention to. We already have 130 products that bear the trademark” – told Beáta Harcsa. //