Sainsbury’s is investing £60m in keeping food and grocery prices low

Saintsbury’s shows best practice for UK grocery market

The investment will help customers feeling the pressure of the current cost-of-living crisis and will be delivered via the Sainsbury’s Quality, Aldi Price Match campaign, the Price Lock promise and everyday special offers. Additional products will be added to the UK’s second-largest supermarket‘s value ranges with 20% more own-brand lines included in its Price Lock campaign, reflecting the changes seen in shopping behaviour as customers increasingly make the switch to cheaper own-brand products.

Grocery Gazette