Randstad announced the results of its Employer Brand research and awarded the most popular employers in our country

By: Trademagazin Date: 2025. 05. 12. 11:44

According to Randstad Employer Brand Research 2025, almost every third Hungarian employee would like to work elsewhere – the main reasons for dissatisfaction are financial and motivational factors.

Competitive salary and benefits will continue to be the most important employer value in 2025, according to one of the world’s largest employer brand research studies, Randstad Employer Brand Research (REBR), which covers 34 countries. According to the domestic segment of the research, Deutsche Telekom IT Solutions has become the most attractive employer in Hungary, ahead of LEGO and Audi.

Salary remains the main consideration for the vast majority of Hungarian employees, but more and more people are also placing emphasis on job security and work-life balance. The reasons for the decrease in motivation are insufficient wage increases, lack of recognition and overload – especially among blue-collar and IT employees. In the latter, the vagueness of management expectations and the company culture also weaken commitment.

43% of those surveyed in the research positively assessed their current employer in terms of salary. 17% have changed jobs in the past six months, while almost one in three employees is considering a change – mainly due to low compensation, lack of stability and limited development opportunities.

The home office is further squeezed: the proportion of people working partly from home has decreased from 24% to 17% in one year. The use of artificial intelligence is expanding spectacularly, but at the same time, less than half of employees have used it – the greatest openness is among Generation Z, while white-collar workers use it only slightly more than manual workers.

REBR also shows that while the attractiveness of the IT and business services sectors remains outstanding, there is still a noticeable gap between the employer’s value promise and the actual employee experience. According to Randstad, in branding today, it is no longer enough to focus on salary – you need to offer complex, emotional and flexible value packages that truly increase engagement.
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