Pringles are sold as if they were free
Due to the dynamic growth of global demand for Pringles, the Kellanova company started building new factories in Asia and Mexico. The company’s CEO, Steve Cahillane, said that they are able to sell every single box, so they plan to set up new plants in the Asian market in order to meet the global market demand.
Kellanova also owns other snack brands such as Cheez-It, RXBAR and Eggo frozen waffles. The company faces several challenges in North America, where food sales volumes have declined due to inflation and changes in consumer behavior, making these products less popular. In the last quarter, a volume decrease of more than 6% was experienced in North America and a decline was also recorded in Europe.
With new investments and strategic steps, Kellanova intends to strengthen its position in the global market in response to the growing demand for Pringles’ products.
Related news
The product that has its own vending machine – Picture of the day
Of course, many people – at least the fans of…
Read more >Kellanova opens largest logistical hub in Europe
Kellanova, which produces cereals for Kellogg’s and snacks for Pringles,…
Read more >Pringles Ketchup-flavoured snack
The latest Pringles flavour has arrived. By eating ketchup flavoured…
Read more >Related news
A Hungarian specialist became Danone’s Eastern and Central European sales manager
From this July, Enikő Bolyós organizes and manages the company’s…
Read more >Recent research: almost half of Hungarians do not use sun protection cream, and moreover, they do not avoid the sun in the midday hours either
According to a recent, representative research, only 8 percent of…
Read more >The GVH fined Booking almost HUF 400 million with a record fine
Booking did not fully fulfill its obligations requiring the termination…
Read more >