Príma campaign with #buyhungarian face masks

In January Príma implemented a special promotion campaign: they gave Príma face masks to those shoppers who purchased three products with the Hungarian Product trademark at the same time online.

At online.prima.hu an own section was created for these products, calling shoppers’ attention to them. Facebook posts and newsletters backed the campaign of Príma and Hungarian Product, while trademark users joined in with their individual promotional messages. //