Heineken strengthens further in trade with Positive Adamsky

By: Trademagazin editor Date: 2021. 03. 04. 11:24

Heineken Hungária and Positive Adamsky have worked together several times over the past 3 years through ad hoc assignments, and from this year the agency will also take part in the domestic trade marketing activities of the brewer’s brands.

In 2021, Positive Adamsky will carry out the trade communication projects of Heineken Hungária and its related brands (Heineken, Soproni, Gösser). From 2018, the agency has already performed a number of tasks for each division of the brewery, but now they have managed to forge a closer partnership.