From the proceeds of the Pink mix, Eisberg supported the Mellrákinfo Association again this year

By: Trademagazin Date: 2023. 11. 20. 11:31

October is breast cancer awareness month worldwide. Three years ago, Eisberg Hungary Kft. created the Pink mix salad and vegetable mix, with which the company supports the work of the Mellrákinfó Association. The pink-wrapped salad goes to stores every year in October to spread the word about the importance of breast cancer screening, since the disease detected in the early stages can now be cured in the majority of cases. From the proceeds of this year’s campaign, the Mellrákinfó Egyesület supports the oncology department of a rural hospital, just like in previous years.

In Hungary, breast cancer is still the leading cause of death among women, despite the fact that the 5-year survival rate of the disease is 95 percent if detected early. Yet few, barely 40-50 percent of women go for the free screening tests, while in the Scandinavian countries this rate reaches 80 percent.

The Mellrákinfó Association was founded in 2015 by Bori Halom due to his personal involvement. The purpose of the Association is to draw attention to the early detection of the disease and to emphasize the importance of mammography screening. It is also considered important to educate women on body awareness from a young age, as more and more people in their 20s and 30s are affected. The Association organized this year’s campaign to achieve these objectives.