At the last stop of the PICK Winter Salami campaign, Fördős Zé followed the legendary recipe with his father.
Background:
PICK launched its new spring communication campaign in February. The Szeged-related brand has been preserving the original recipe for the iconic winter salami for 150 years, which has been accompanied by many legends for several years. The popular Hungarikum is already well known among the older generations, but the brand also wants to introduce the younger ones, which makes PICK Winter Salami unique and inimitable.
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