At the last stop of the PICK Winter Salami campaign, Fördős Zé followed the legendary recipe with his father.

By: Trademagazin editor Date: 2021. 03. 31. 11:26

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PICK has launched its spring campaign with a new TV commercial that will introduce the 150-year-old PICK Winter Salami to a younger audience. With the latest video element of the campaign, another veil is pulled off the secret of PICK Winter Salami; Fördős Zé and Fördős Lajos came together in order to guide the spectators to Szeged, the hometown of the legendary salami.

Background:

PICK launched its new spring communication campaign in February. The Szeged-related brand has been preserving the original recipe for the iconic winter salami for 150 years, which has been accompanied by many legends for several years. The popular Hungarikum is already well known among the older generations, but the brand also wants to introduce the younger ones, which makes PICK Winter Salami unique and inimitable.