PICK’s expertise creates a real difference between meat and meat

By: STA Date: 2022. 12. 06. 10:19

Expertise makes the difference between flesh and flesh. With this message, the PICK Fresh meat campaign was launched in November, which is an important milestone in the branding of the product line. The main goal of the campaign is to make consumers widely aware of the unique, closed integration product advantages of PICK Friss meats with high added value, as we all know that the selection of quality ingredients is just as important for a well-prepared meal as the well-proven recipe.

(Photo: PIck)

Nowadays, customers are becoming more and more aware of food, including when choosing fresh meat. It’s no wonder that they want to be fully aware of the origin and quality of the meat that ends up on their table, but it’s not easy to navigate the wide selection offered by meat counters. This is one of the reasons why the popularity of pre-packaged, branded fresh meat is increasing, as the information on the packaging can greatly help you make an informed choice.

When we buy a product with the PICK Fresh meat logo, we can be sure that quality ingredients are added to our basket, as these products have product advantages that are unique on the market. The origin of these high-added-value meats can be traced: they come from Hungarian farms, and the producer oversees and is responsible for the entire process from farm to table. As consumers, we can be sure of the quality guarantee, which is based on three pillars: the meat comes from certified 100% GMO-free production, from pigs fattened with antibiotic-free feed, and the appropriate housing conditions are proven by the high animal welfare certificate.

This closed and strictly monitored system guarantees that, although consumers may not necessarily recognize the difference between meat and meat, by choosing PICK fresh meats, they can be sure that tasty meat will be on their plate, which is the soul of every dish being prepared.

The holidays give us the opportunity to break away from everyday life and experience intimate moments with our family, friends, and loved ones. PICK Friss hús products are the ingredients for traditional Hungarian dishes such as Sunday fried meat or Christmas stuffed cabbage. We believe that choosing good ingredients is just as important as a proven recipe. – Gyopár Géger – Brand Manager

We can also witness this in the advertising film supporting the campaign: although a tasteful table setting, the right timing and good company are equally important elements of an unforgettable lunch or dinner, ultimately the ingredients make the dishes exceptional. The key to success is therefore there from the very beginning, baking or cooking begins with the selection of meat.

It is always a pleasure to see when a brand is continuously and dynamically built with many years of conscious and consistent construction. PICK Friss hús is a great example of this, as the brand was able to reach the point in just a few years where we can maximize the reach of consumers with an independent TV film and an integrated campaign. – Barbara Flóra Ujfaludi – Media and Digital Marketing Specialist

The PICK Fresh meat campaign is supported by integrated TV, online and public advertisements until Christmas in order to effectively convey the message of the campaign to a wide target group.