PICK gets people moving again this year, contributing to the life of the community

By: Trademagazin editor Date: 2024. 04. 22. 16:27

Let’s create lifelong flavour memories when on a trip or cheering together!

In addition to quality, the PICK brand’s core values also include excellence and taking responsibility for the well-being and building of the community. Sports, exercise and shared experiences are at the heart of the brand’s communication in the first half of this year.

Henriett Szabó-Spanyol
senior brand manager
Pick Szeged

“Sharing a meal, going on a trip or just cheering for our team with family and friends have community-building power. We are always there with high-quality PICK products and hope that these shared moments will become the flavour memories of the future”,

said Henriett Szabó-Spanyol, senior brand manager of PICK.

Going outdoors, where PICK salamis will create the flavour memories of the future!

Late spring and early summer is the ideal period to go outside: just an hour’s walk a day can make a big difference to your well-being. Once on the go, the best companion for friends and family is a PICK salami sandwich. This is why PICK is now inviting you outdoors in its spring campaign. In cooperation with the Hungarian Hiking Association, a new colour has appeared on hiking maps in April: the PICK burgundy hiking trail.

Gyopár Géger
brand manager
Bonafarm

“All three PICK burgundy hiking trails can be opened on Természetjáró.hu and in the Természetjáró app, where tours can also be recorded and shared. When you go hiking, don’t forget to pack quality food and the best places to eat PICK salami sandwiches and take a break are the so-called sandwich points, which are also marked in the app”,

informed brand manager Gyopár Géger.

Let’s cheer together! With PICK products, summer sporting events can also become everlasting flavour memories

PICK salamis are there at the biggest sporting events too. This summer PICK will be the official partner of the Hungarian men’s national football team and footballer András Schäfer, encouraging people to cheer together.

Júlia Szokolai
head of marketing and strategy
Bonafarm Meat Products

“We are very proud of the Hungarian national team and it is a real pleasure for us that we can cooperate with a young talent, András Schäfer, who is a role model for so many young Hungarians”,

said Júlia Szokolai, head of marketing and strategy at Bonafarm Meat Products, representing PICK.

Krisztián Király
senior trade marketing manager
Bonafarm Zrt./PICK

“We are preparing for the summer with a limited edition football-themed assortment, featuring the Hungarian national team and an intensive POS presence, for instance we will be giving away supporter scarves with PICK Winter Salami”,

added senior trade marketing manager Krisztián Király.

The football fan campaign will run from May to mid-July. (x)