After a year, PICK is coming back with a national prize draw

By: Trademagazin Date: 2023. 10. 11. 11:58

PICK, a renowned brand, has kicked off an eight-week nationwide promotion in October and November 2023, providing a significant chance to win substantial cash prizes. This move comes after a three-year hiatus without a nationwide promotional campaign.

The primary goal of this campaign is to engage consumers and reinforce loyalty while enticing new ones. By purchasing PICK products, customers can expect to get more value for their money, particularly in the form of appealing cash rewards, in these trying economic circumstances.

This promotion involves pre-packaged PICK brand products with promotional labels, including the ever-popular PICK sausages, hotdogs, and fresh meat products.

Henriett Szabó-Spanyol, Senior Brand Manager for PICK, explains, “In the current economic situation, it’s understandable that many people turn towards more affordable products and categories. However, it’s important to note that often this shift comes with compromise and disappointment, resulting in less value for money. PICK has been providing reliable, high-quality dining experiences to families for over 150 years. Thanks to our wide range of products and flavors, we offer a dependable solution for almost every day and occasion, including celebrations. Our mission is to demonstrate why it’s worth being loyal to us and winning the hearts and wallets of our customers.”

The campaign is centered on the concept of celebrating everyday victories. These are small, yet crucial triumphs in our lives that often go unnoticed. PICK’s “Minden nap nyerhetsz” (You can win every day) campaign is built on this foundation, emphasizing that these everyday victories are the essence of our lives. These small joys, whether enjoyed alone, with friends, or family, are just as significant as more extraordinary achievements. Winning the daily cash prizes or the four 1,000,000 Ft grand prizes could be one of these everyday triumphs.

PICK’s typically quality-centered communication remains, but this time, the creatives have adopted a more playful approach. They use catchy animations and a central character with whom consumers can easily relate. This character effortlessly handles various situations, including moments in the kitchen and ping-pong games, while being supported by PICK products. The creative director behind the campaign is Miki Mendrei, known for his adeptness at blending genres.

Contributors

Client: PICK Szeged Zrt.
Strategic and Marketing Director (Bonafarm Meat Businesses): Júlia Szokolai (Bonafarm Zrt.)
PICK Group Brand Manager: Péter Fejes (Bonafarm Zrt.)
PICK Senior Brand Manager: Henriett Szabó-Spanyol (Bonafarm Zrt.)
PICK Brand Manager: Gyopár Géger (Bonafarm Zrt.)
Brand Manager: Péter Szabó (Bonafarm Zrt.)
Senior Consumer Marketing and PR Expert: Szilvia Vízhányó-Pitrik (Bonafarm Zrt.)
Senior Media and Digital Expert: Flóra Ujfaludi (Bonafarm Zrt.)