New feature with Nielsen Brandbank

Nielsen Brandbank, the leading provider of digital product content solutions, unveils new content capabilities as part of their new Shopper Experience Platform. This platform enables brands to understand how complete their product content is and what opportunities there are to optimize their content and improve the shopper experience. With the power of choice that shoppers now have regarding what to buy, where to buy, and how to buy, shoppers are leveraging the tools available to navigate and refine the retail experience that best suits their needs. It is critical for the industry to understand and analyze those behaviors to answer shoppers needs.