Picnic to become online drugstore in Germany
Online-only supermarket Picnic is expanding its product range with the help of Edeka, a German chain of supermarkets. It is adding drugstore items and wants to become a drugstore in Germany. The complete drugstore segment will be up and running by the end of this year.
The Dutch online supermarket wants to generate a turnover of 400 million euros in Germany this year. The delivery service is currently active with 1,400 delivery vehicles in the country. With an expansion in the southwest, the retailer is hoping to double its sales. It is planning to add 1,300 more vehicles in the southwest regions.
Additionally, the company is expanding its product range in Germany. “We are expanding Picnic into a full-fledged drugstore provider”, said founder Joris Beckers. The company is adding hundreds of articles in this category every week. It wants to have a full drugstore segment by the end of this year.
“Drugstore items are very helpful for our target group, families.” According to Frederic Knaudt, CEO of Picnic Germany, the focus of the new range will be on hair care, body care, oral hygiene, deodorants, as well as baby and child products. It is also adding detergents and cleaning products.
The company wants to become a competitor of German drugstores dm and Rossmann. However, dm is generating a turnover of around 350 million euros in Germany. Rossmann has generated a turnover of 70 million euros online.
It is unclear whether the online supermarket will be adding its drugstore segment to its other markets as well. However, its collaboration with Edeka will also be used to further expand cross-border into the French and British online market.
Related news
Cow-free cheese: German consumers increasingly open to precision fermentation-based products
Many German consumers are open to trying and buying precision…
Read more >Beer sales in Germany fell by 0.6 percent in the first half of this year
In Germany, less beer was sold in the first half…
Read more >Inflation in Germany accelerated slightly in July
In July, inflation in Germany accelerated slightly based on the…
Read more >Related news
A new office responsible for food safety and retail trade can be established under the leadership of Márton Nagy
A new top organization called the National Trade Office could…
Read more >K&H: Almost two-thirds of businesses are planning development
The majority of domestic micro, small and medium-sized enterprises, 61…
Read more >KSH: industrial production fell by 8.2 percent in June
In June 2024, the volume of industrial production was 8.2…
Read more >