Germans quit traditional retail units the most

Last year the private consumption of retail goods dropped 1 percent in the EU-27. On average European Union consumers spend 29.9 percent of their money in classic stores. In this ranking Germany is in the lowest position, where shoppers only spend 23.7 percent of their income in traditional retail units – reveals a recent study by GfK. According to Dr Johannes Schamel, retail expert of GfK, sustainability is increasingly important for consumers and traditional shops must react to this expectation in a way that they get competitive advantage over online shops.

In 2017 the average purchasing power was EUR 16,888 in the EU-27 – this constitutes a 3.4-percent nominal growth from 2018. FMCG retail provided for 55 percent of classic store sales in the EU-27. The same ratio was the biggest, 60.4 percent in Croatia. Romania was at 59.7 percent, in Cyprus this ratio was 58.5 percent and Greece was at 58.3 percent. //