How barriers towards plant-based food consumption

Commonly known barriers towards plant-based eating include, for instance, a lack of skills and knowledge about balanced eating, limited access and availability to plant-based foods, and the perceived tastelessness of a diet without animal products. Data from the Smart Protein PAN EU survey of more than 7,500 respondents across 10 European countries was analysed in order to better understand European consumers’ barriers towards plant-based food consumption. A special focus has been placed on how barriers towards plant-based food consumption differ according to dietary lifestyle. //

This article is available for reading in Trade magazin 2022/11