Müller set to integrate FRijj in Yogurt&Desserts division

By: Trademagazin editor Date: 2020. 10. 01. 10:06

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Dairy giant Müller plans to integrate milkshake brand FRijj in its Yogurt & Desserts division as of 2021, which may help the brand’s growth in the segment. Frijj has a longer shelf-life as a result of the company’s advanced packaging technology, whereby milkshake bottles and caps are fully recyclable.