Molson Coors works with Gen Z to craft fizz-free spiked refreshers
Furthering its portfolio innovation strategy, the beverage giant said it developed Happy Thursday, a non-carbonated offering, with insights from a panel of young consumers.
Today, Molson Coors announced Happy Thursday, a line of spiked refresher beverages aimed at young drinkers. The company said it created the beverage using insights from a panel of Gen Z consumers over 21.
The line will debut in March 2024 in four flavors: Strawberry, Pineapple Starfruit, Black Cherry and Mango Passionfruit. Each 12 ounce can contains 4.4% alcohol-by-volume.
The beverage giant said it set out to develop a canned, low-alcohol drink that did not contain carbonation designed for consumers looking to avoid bloating and burning.
Molson Coors intends to gain one-third of its net sales revenue from premium offerings in the near future, with upscale beverages comprising 28% of its sales in 2023.
Related news
Women leaders shaping the future – increasingly influential in the business world
The role of women in the economy is growing stronger…
Read more >BAILEYS DROPS A CREAMY, NON-DAIRY LIQUEUR MADE WITH OAT MILK
Coffee and oat milk lovers, rejoice! Meet the newest way…
Read more >Hungary’s most comprehensive Generation Z research published
The Gen Z Report, Hungary’s most comprehensive research on Generation…
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >