Molson Coors works with Gen Z to craft fizz-free spiked refreshers
Furthering its portfolio innovation strategy, the beverage giant said it developed Happy Thursday, a non-carbonated offering, with insights from a panel of young consumers.
Today, Molson Coors announced Happy Thursday, a line of spiked refresher beverages aimed at young drinkers. The company said it created the beverage using insights from a panel of Gen Z consumers over 21.
The line will debut in March 2024 in four flavors: Strawberry, Pineapple Starfruit, Black Cherry and Mango Passionfruit. Each 12 ounce can contains 4.4% alcohol-by-volume.
The beverage giant said it set out to develop a canned, low-alcohol drink that did not contain carbonation designed for consumers looking to avoid bloating and burning.
Molson Coors intends to gain one-third of its net sales revenue from premium offerings in the near future, with upscale beverages comprising 28% of its sales in 2023.
Related news
According to the 19-29 year olds, inflation in May was 18 percent, compared to the actual figure of 4 percent
According to the K&H youth index, young people still perceive…
Read more >There are serious differences between the savings of people in their twenties
Less than half of young people, 45 percent, have no…
Read more >Generation Z has grown up: it’s time to break down stereotypes
Generation Z, once characterized by the stereotype of “gamer kids”,…
Read more >Related news
Large companies are resistant to economic uncertainty
Restrained expectations characterize the domestic corporate sector for the next…
Read more >Company trend in 2024: a more positive half-year, but still a negative message
The lowest number of companies in the last five years…
Read more >The Hungarian Marketing Association for the supply of the profession
The Hungarian Marketing Association is actively working for the future…
Read more >