As a sponsor of MLSZ, Mizo supports the Hungarian national football team

By: Trademagazin Date: 2024. 05. 10. 12:01

Sports bring people together. Mizo believes that there are more parallels between sports and food than we first think. According to the brand, just like cheering, eating can also provide a social experience. That is why they decided to support the Hungarian national football team as a sponsor of MLSZ during the summer sports events, and try to make this period even more memorable for fans and consumers.

Sole-Mizo Zrt. has a long tradition of promoting a healthy lifestyle through its dairy products, which cater to different tastes and preferences. The Mizo brand believes in the nourishing power of shared meals and shared experiences, and is also committed to a healthy lifestyle, active leisure and sports.

Hungary’s largest dairy company has established a long-term partnership with the OTP Bank–PICK SZEGED handball team, thereby strengthening the company’s commitment to social responsibility. This commitment and the circle of fans addressed is now expanding, as MIZO also supports the Hungarian national football team as a sponsor of MLSZ during this summer’s sports events.

“We started our sports sponsorship activity because we believe that, like food, cheering provides a high-quality social experience that strengthens our community. This year, the range of collaborations is expanding, we are proudly supporting the national eleven and we are trying to make the summer sports events even more memorable for our fans and consumers, so we are preparing for this period with a number of related activities”

– said Beáta Harcsa, strategy and marketing director of Bonafarm’s dairy sector.