Coca-Cola extends its Simply juice brand into mixers

By: Trademagazin editor Date: 2023. 01. 30. 09:03

Coca-Cola’s Simply brand is moving into cocktail mixers and mocktails with an offering called Simply Mixology that can be blended with or without alcohol, the company said in a blog post.

The all-natural flavored juice beverages come in three varieties — Strawberry Guava Mojito, Lime Margarita and Peach Sour. The products, aimed at home consumers, are being sold in the refrigerated juice sections of grocery stores across the U.S.

Coca-Cola already has extensive insight into Simply’s popularity as a mixer — a decision that should increase the nascent product’s chances of success in the marketplace following its launch. By launching Simply Mixology, Coca-Cola is choosing to debut a product to attract further attention to Simply’s use in mixers.

Coca-Cola’s new Simply Mixology follows a similar path as its archrival PepsiCo. In 2021, PepsiCo introduced a line of premium, nonalcoholic cocktail mixers called Unmuddled that were designed for consumers seeking experimentation, flavor variety and a bar quality experience at home.

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