The state spends the most on advertising

The state spends the most on advertising

In the region, an even greater expansion of 14 percent could be experienced, which means advertising spending reaching 9.5 billion euros compared to last year – states the CANnual Report, an online downloadable publication that summarizes and analyzes the processes and trends of the Eastern and Central European advertising markets. this year’s edition, which was recently published by weCAN, a network of independent advertising agencies from 14 countries, including Café Communications representing our country.

The report shows that the online segment is developing the strongest in the domestic advertising market. This area has been characterized by stable growth for years, which reached 8 percent last year. However, the incomes flowing in from here enrich the domestic media actors less and less. In accordance with world trends, these also affected primarily global players. Last year, more than a third of the forints spent on domestic online advertising went to Google, Facebook and other international companies.