METRO encourages everyone worldwide to support gastronomy

By: Trademagazin editor Date: 2020. 11. 20. 11:30

METRO has embarked on an extensive global campaign on television and social media that will be featured in 18 countries. The campaign draws consumers ’attention to how COVID-19 overshadows the Christmas business of the gastronomic sector. At the same time, it also shows that there is a possibility for a little relaxation during the quarantine, for festive moments.

The effects of the global COVID-19 pandemic have hit the hospitality sector particularly hard. Government austerity, consumer uncertainty, and business prospects for businesses do not hold much promise for the coming months. In order to support its gastronomic partners and customers, METRO is addressing the general public for the first time in the history of the group with an extensive Christmas advertising campaign.

With the “Let your kitchen rest a bit too” campaign, METRO is encouraging people to order their favorite holiday food from a restaurant this year. After the last few months, when daily life, with all its new and old challenges, has been confined to people’s homes, one can relax a bit in the kitchen.