The METRO Cash & Carry won Silver Lion Award at the Cannes Festival in 2016
The METRO Cash & Carry won Silver Lion Award in the “Direct” category with its campaign called “Daily Catch”. The campaign competed with another 3096 campaigns for the award. The winning of the award is a good example of how to make an innovative campaign in a traditional segment – which is not known for daring communication.
The METRO as Europe's largest distributor of fresh fish was looking for a method, which presents its fresh fish supply in a unique way. In collaboration with the Serviceplan communication agency the company created an award-winning campaign; its central element was a daily newspaper, which not only shows the current date, but in many countries it is the traditional way of wrapping the fish.
The award-winning film can be watched here: http://youtu.be/cBKJfaz69AQ
Related news
Year of the Snake – expectations of the culinary sector
Chinese astrology expects life-changing events and great transformations in the…
Read more >There is no such thing as cheap coffee anymore
This article is available for reading in Trade magazin 2025/2-3.…
Read more >Everything is well if it starts well
Serving breakfast any time of the day is becoming an…
Read more >Related news
Wholesale price growth in Germany slowed on a monthly basis, but accelerated on an annual basis in February
In Germany, wholesale price growth slowed down on a monthly…
Read more >Balance and beauty in everyday life – Balance by Béres Alexandra products are now available at Rossmann
Alexandra Béres’ Balance brand debuted at Rossmann with new beauty…
Read more >Auchan stores will celebrate Consumer Protection Day on March 14th
Auchan Hungary organized World Consumer Protection Day in its stores…
Read more >