The METRO Cash & Carry won Silver Lion Award at the Cannes Festival in 2016

The METRO Cash & Carry won Silver Lion Award in the “Direct” category with its campaign called “Daily Catch”. The campaign competed with another 3096 campaigns for the award. The winning of the award is a good example of how to make an innovative campaign in a traditional segment – which is not known for daring communication.

The METRO as Europe's largest distributor of fresh fish was looking for a method, which presents its fresh fish supply in a unique way. In collaboration with the Serviceplan communication agency the company created an award-winning campaign; its central element was a daily newspaper, which not only shows the current date, but in many countries it is the traditional way of wrapping the fish.

The award-winning film can be watched here: http://youtu.be/cBKJfaz69AQ