Coca-Cola Launches Limited-Edition Packaging Featuring Marvel Universe Characters

The beverage giant commenced the rollout of Coca-Cola cans featuring Marvel Universe characters on 8 April in more than 50 countries across North America, Latin America, Europe, China, Japan and Asia Pacific.

The campaign will run throughout the summer, the company added.

“This latest collaboration with Marvel allows us to tap into the legacy and affinity for both brands to deliver consumers new and unexpected experiences,” ElDessouky added.

New Commercial

The commercial, titled Coca-Cola x Marvel: The Heroes, features bespoke illustrations of over 30 characters from across the Marvel Universe, from Ant-Man to Captain America, on Coca-Cola and Coca-Cola Zero Sugar bottles.

Scannable QR codes unlock augmented reality animation experiences for each hero or villain, plus the chance to win exclusive prizes including Disney Cruise vacations, autographed memorabilia and more, Coca-Cola noted.

The campaign will also include digital character collectibles, out-of-home content, and exclusive merchandise on CokeStore.com.

ESM