The Soproni is focusing on the nature of the Hungarians

What we have in common? – the Soproni explores the question in its starting image campaign. The aim of the integrated campaign based on the new concept to show how typical or sometimes even surprisingly traits the Hungarians have.

The Soproni is part of our daily lives since 1895, and in the more than 120 years had the opportunity to get to know the Hungarian habits. Therefore the country's most popular beer decided with its campaign that starts in mid-April what we have in common: what qualities characterize us, what are the habits that distinguish us from other nations, and how we react in certain situations.