Three-quarters of Hungarians are well-versed in AI, reveals Ipsos global survey

By: Trademagazin Date: 2024. 12. 19. 10:16

The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI will lead to greater efficiency and more entertainment opportunities, we do not yet see how much impact AI will have on our health, the economy where we live, our workplaces or the general labor market.

However, we are least confident that artificial intelligence will have a positive impact on the amount of disinformation on the internet. Underneath all this, there are some rather sharp surprises and concerns. According to the research, six in ten people in participating countries believe that artificial intelligence is likely to change their work in the next five years. Almost four in ten (36%) believe that this technology will replace them in this period. The gap between generations is very large: young people are twice as likely as older people to believe this.

“It seems that artificial intelligence is generally even more elusive, rather unknown, and therefore can cause anxiety in many people. The key will probably be that AI-based products and services are tailored to people’s specific needs and situations – thus providing them with a simple and natural experience. If we know the customer, recognize their needs and connect the available services in such a way that we give the customer an experience and help that they have not received anywhere else before, make their everyday life easier, while storing their data securely, then concerns will certainly decrease”

– commented on the survey by Balázs Németh, Innovation Manager at K&H.