One third of the products bearing the Hungarian Product trademark are private labels
In response to the needs of domestic consumers, retail chains have recently taken steps to further emphasise the domestic origin of their private label products.
This article is available for reading in Trade magazin 2024/4
“Our latest data show that ALDI, AUCHAN, CBA, COOP, FÁN GROUP, METRO, PENNY, REAL, SPAR and TESCO account for one third of the more than 5,500 products of our 250 partners that bear one of the Hungarian Product trademarks. In this respect SPAR produced the biggest growth last year, with 150 private label products earning one of our trademarks”,
said Eszter Benedek, managing director of Hungarian Product Nonprofit Kft.
She added that they continue to promote partners’ products of trusted origin at minimal cost, using an integrated approach of online communication and social marketing tools. Currently they are preparing for the next phase of the year-round collaboration campaign under the slogan “HUNGARIAN GIVES YOU MORE.” //
Related news
Amazon Launches New Private-Label Food Brand In The US
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Successful collective support for Hungarian products – Agora 11
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Private labels are quietly winning Europe’s grocery shelves
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Vitamin shield against the cold – BioTechUSA organic vitamin family for the fall and winter months
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >K&H Analyst Commentary: What awaits Hungarian inflation?
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The battle of digital shelves
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >