The Hungarian advertising market is expected to grow by 7 percent this year

The Hungarian advertising market is expected to grow by 7 percent this year, mainly due to the competitive sector, as 2020 is expected to be a quieter period for political ad spending than 2019 – the annual Dentsu Aegis Network forecast for 59 countries was sent to MTI on Thursday.

In Hungary, the expansion of the advertising market is partly caused by the so-called media inflation, when the two major merchants selling television advertising space raise their prices significantly, the indirect effect of which can also drive up the prices of other media types. (MTI)