Nielsen: Nearly half of the Hungarian consumers are open to new products
An average of 32 500 new products appear in the food retail every year and after twelve months about 8 thousand remain on the market – Barta Mónika, Senior Account Manager of Nielsen said.
The Hungarian consumers' openness to new products is considered to be average in Europe. 45 percent of respondents said that they bought new kind of products during their recent purchase. This is almost the same as the average of the thirty-one European countries, which is 44 percent. So the majority selected products that they know. This study was conducted by the Nielsen Consumer information and knowledge services company in sixty countries worldwide.
(Nielsen)
Related news
KSH: in February, retail turnover exceeded the same period of the previous year by 3.3 percent, decreasing by 0.6 percent compared to the previous month
In February, the volume of retail trade turnover decreased by…
Read more >State-owned supermarket chain launches in Bulgaria – with only local products, low margins
A new era is beginning in Bulgaria’s food retail sector:…
Read more >The GVH promises decisive action in food retail
The Hungarian Competition Authority (GVH) is supporting initiatives aimed at…
Read more >Related news
GKI Analysis: Without EU funds, the domestic economy would just flounder
On May 1, Hungary marks the 21st anniversary of joining…
Read more >NGM: we always take action against unjustified price increases, inflation may decrease further in the coming months
The government is successfully fighting price increases. In April, inflation…
Read more >April inflation was higher than expected
In April, annual inflation was 4.2 percent, and prices rose…
Read more >