Nielsen: Nearly half of the Hungarian consumers are open to new products
An average of 32 500 new products appear in the food retail every year and after twelve months about 8 thousand remain on the market – Barta Mónika, Senior Account Manager of Nielsen said.
The Hungarian consumers' openness to new products is considered to be average in Europe. 45 percent of respondents said that they bought new kind of products during their recent purchase. This is almost the same as the average of the thirty-one European countries, which is 44 percent. So the majority selected products that they know. This study was conducted by the Nielsen Consumer information and knowledge services company in sixty countries worldwide.
(Nielsen)
Related news
KSH: retail turnover increased by 4.1 percent in August compared to the same period of the previous year
According to the raw data, the volume of retail sales…
Read more >NGM: consumption expansion has been unbroken for the sixth month, with another significant increase in retail sales in June
Based on the latest data from the Central Statistical Office,…
Read more >The Costa Art & Craft competition is starting!
A good coffee can do wonders – it refreshes, inspires…
Read more >Related news
Holiday Shopping Study 2024: European Consumers Plan Ahead Amid Economic Pressures
The “Holiday Shopping Study 2024,” conducted by ShopFully and Offerista…
Read more >Oversupply in the office market, returning demand in retail properties and hotels expected in 2025
The Hungarian commercial real estate market is currently characterized by…
Read more >Sándor Czomba: the minimum wage will increase by nine percent next year
The minimum wage will increase by nine percent next year,…
Read more >