The expectations of Hungarian consumers guide ALDI’s purchasing policy

By: Trademagazin editor Date: 2021. 03. 19. 11:28
Since entering the Hungarian market, ALDI has been striving to obtain as many products as possible from Hungary.

Since the beginning, many vegetables and fruits, dairy products and cod have been on the shelves of the store chain from Hungarian producers and processors. On the one hand, this effort is in line with the expectations of customers, as more and more people are looking for high-quality Hungarian products, and on the other hand, it provides a long-term opportunity for the Hungarian agriculture and food industry in the domestic market. The partnership with ALDI also benefits both manufacturers and the public in terms of environmental protection, as the shorter the supply chain, the lower the carbon footprint of sales.

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