High Cost of Living Prevents 65% of People to Adopt a More Sustainable Lifestyle
The cost-of-living crisis is making it harder for people to live more sustainably as 65% want to be mindful of the planet and the environment but say higher prices prevents them from doing so.

Over half (57%) of the respondents across 32 countries, find it hard to tell which products are good or bad for the environment
The data from Kantar’s Sustainability Sector Index 2022 also revealed that 68% of the 33,000 people interviewed, believe products that are better for the environment are more expensive. As a result, while 97% want to live a sustainable lifestyle, only 13% are actively changing their behaviour to impact this. Of people who are financially “comfortable”, 53% have actively looked to purchase from companies that offer environmentally friendly products or services. However, this figure drops to 35% for those ‘struggling’ during the cost-of-living crisis.
Over half (57%) of the respondents across 32 countries, find it hard to tell which products are good or bad for the environment, with 61% claiming they would be more likely to but a product which has clear certification explaining its ethical benefits. As well as adopting clearer signposting for environmentally friendly products, survey respondents said the best way that companies could solve waste issues is through offering services that enable sustainable purchasing behaviours, such as through refurbishment, repair or sharing.
Related news
Cost-consciousness and tech-openness – this is how Hungarians travel abroad this year, according to a Visa survey
36% of Hungarians plan to take a vacation abroad during…
Read more >Corvinus research: Women lead more sustainable economies
Agricultural enterprises run by women are more resource-optimized and eco-efficient,…
Read more >The heroes of ÖKO KALAND return – SPAR’s sustainability mini-series continues
SPAR continues the highly successful “SPAR ECO ADVENTURE” animation series…
Read more >Related news
The ‘Csárda’ Becomes a Hungarikum at the Historic Hortobágy Inn
At its recent meeting held in Hortobágy, the Hungarikum Committee…
Read more >You can’t light up anywhere in France where there are children
Starting July 1, smoking will be banned in all outdoor…
Read more >An era ends, a new one begins – marketing leadership change at Eisberg
After two years, Judit Gál, the company’s marketing and communications…
Read more >