Lidl customers have been shifting their grocery shopping to Aldi in UK

By: Trademagazin editor Date: 2022. 09. 17. 02:50

Lidl customers have been shifting their grocery shopping to Aldi as £8.1 million of spend has switched over to the rival discount retailer in the 12 weeks to 4 September.

Lidl customers have been shifting their grocery shopping to Aldi

The figure from the latest Kantar data comes as price inflation continues to rise, hitting a new record of 12.4% last week. The news follows Lidl’s Twitter responses to customer complaints which saw the retailer apologising to its shoppers over “unforeseen supply issues” and “delivery issues”, within the last few days.

As reported by The Grocer, earlier this month, Lidl also tweeted that it had been “experiencing some issues in our distribution centres”.

Combatting potential labour shortages and availability issues, Aldi increased the hourly pay rate for thousands of employees working in its distribution centres across the UK by as much as 9% in August, a move that benefitted around 4,200 employees.

As well as many shoppers having switched from Lidl to Aldi, according to Kantar data, in the last 12 weeks, Tesco lost £63.6m of spend to Aldi. Morrisons also saw £42.6m worth of spend switched as it was officially overtaken by Aldi as the UK’s fourth largest supermarket last week.

Grocery Gazette