Lidl US cuts corporate jobs across 3 business units

By: Trademagazin editor Date: 2024. 04. 03. 09:56

The layoffs come a little over a year after the discounter let go of roughly 200 workers stateside.

The layoffs are the latest move by Lidl to rightsize its operations in the U.S. as it struggles to gain ground while rival Aldi hits the accelerator.

“Lidl US made the difficult decision to eliminate corporate roles across three functions within the business. While this is never an easy decision, we believe it is the right one for the business,” the spokesperson wrote.

The Lidl US spokesperson declined to say how many workers were impacted. LinkedIn posts from several laid-off employees noted that the layoffs are part of a corporate restructuring plan. A marketing manager who was laid off noted in a LinkedIn video posted Thursday that graphic designers, content producers, social media managers and information technology workers were included in the layoffs.

Laid-off Lidl US workers will receive severance packages and career transition support, the spokesperson said.

The job cuts last year came at a time when Lidl US was undertaking a corporate restructuring and aiming to boost its financial health.

Lidl opened its first U.S. stores in 2017 but has struggled to hit its stride and grow stateside. Meanwhile, competitor Aldi, which entered the U.S. in the 1970s, continues to rapidly expand its store fleet, with plans to open an additional 800 stores by the end of 2028.

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